The nursery retailer has made 73 staff redundant and has put 54 further head office jobs at risk.
Mamas & Papas has confirmed multiple store closures and extensive job losses as part of a sale process, as the owners attempt to secure the company’s financial future. The news comes just days after rival chain Mothercare collapsed and has in part been accredited to changing customer behaviour.
Bluegem Capital, which has owned Mamas & Papas since 2014, has regained control of the retailer through a pre-pack administration. The process enables Mamas & Papas to discard some of its financial liabilities, starting with six loss-making stores which have been named as Aberdeen, Preston, Milton Keynes, Lincoln, Leamington and Fareham.
The company said 21 stores will remain trading for the time being, although it confirmed that 54 roles are under threat due to an ongoing review of head office operations.
Mamas & Papas chief executive Riccardo Cincotta commented: “These actions are always difficult, but they are also necessary in a challenging market, to ensure Mamas & Papas achieves its considerable future potential. We remain fully focused on maintaining our position as the UK’s most popular nursery brand. We will continue to review our store portfolio in the light of customers’ changing behaviour and we remain fully committed to an omni-channel offering that reflects their evolving needs.”