NEWS

Manchester City Football Club joins Character Building’s Sport Stars

Published on: 21st January 2013

Following the launch of Character Building Sports Stars last Autumn, Character Options has announced that Manchester City Football Club is the latest Premiership team to join the line-up.

From July, Manchester City Football Club will be joining, with famous players such as Silva, Milner and Kompany turning constructable. Depicted in next Season’s 2013/2014 home and away kits, each figure’s head is 3D and digitally sculpted to ensure the mini-figures match their real-life counterparts and the player likeness is instantly recognisable to fans.

Mark Hunt, Character Options brand manager, commented: “We are delighted to be adding Manchester City Football Club to the collection. They are the current Premier League Champions and will be much sought-after by fans. The Sports Stars brand has got off to a tremendous start with the micro-figures really driving the brand. Playsets enhance the game play but it’s the teams that kids want to build whether all in one team kit or their own fantasy dream team.”

The new Manchester City players will be amongst other new players being released in 2013. There are five additional players being added to the existing top Premier League teams; Manchester United, Liverpool F.C., Tottenham Hotspur, Chelsea F.C. and Arsenal F.C. There will be 60 new micro-figures to collect in Series 2, in time to kick off the new season. The range will be supported with high-profile marketing throughout the year in kids’ football press, on TV and online sites such as BinWeevils. Campaigns such as the Golden Boot, which sees kids redeeming Golden Boot Tickets for grassroots prizes, will also continue throughout the year.

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