NEWS

Manuscript Pen Company’s Lionheart Collection brought to life with new animation

Published on: 11th June 2021

To coincide with the launch, Manuscript will be supporting the kids’ mental health charity Place2Be, as well as Creating Tomorrow’s Forests, with a percentage from its sales.

Lionheart CollectionNational stationery brand Manuscript Pen Company has launched a new animation series following the success of its Lionheart Collection early learners’ craft brand.

Manuscript launched its Lionheart Collection in 2019. A range of arts & craft products for children aged 3-10 years old, the collection is specially designed to support development, help kids learn new skills, and offer additional benefits such as pen control, concentration and mindfulness for young learners.

Following the success of the range, the company has now decided to bring The Lionheart Collection to life with a series of animations about the characters aimed at children aged 3-5-years old. The Lionheart Tales animations will feature on YouTube, and include Arthur, the Mayor of Lionheart Town and his friends, who will each have a heartfelt message to help children develop. The first episode, called Tummy Flutter-Byes is now available to view. The product range will also be extended.

To coincide with the launch, Manuscript Pen Company will be supporting the children’s mental health charity Place2Be, as well as the not-for-profit global reforestation organisation Creating Tomorrow’s Forests, by donating a percentage of sales from its Lionheart Tales website towards each charity’s efforts. Manuscript will also be sharing a series of short, easily digestible mental health and wellbeing blogs featuring tips and advice from Place2Be. The Lionheart Tales characters will be used to encourage mental wellness among young audiences, something the company feels is particularly important as children across the UK are struggling as a result of the Covid-19 pandemic. Manuscript has also donated £1,000 of products to Place2Be’s Art Room, where art is utilised to enhance children and young people’s wellbeing.

Charlie Stockbridge, managing director at Manuscript Pen Company, said: “Our Lionheart Collection has continued to prove popular with parents and children alike, so we are delighted to build upon this success and launch our new The Lionheart Tales animation by working in conjunction with creative storytellers, 3Megos. It was really vital for us that we created a fun and engaging animation series which positively promotes diversity and inclusivity, and introduces children to different family types and personal characteristics that they may be able to identify with. We hope children love The Lionheart Tales as much as we do; there will be plenty to keep them occupied, as our website is going to have lots of activities and learning opportunities to enjoy.”

He added: “We’re thrilled to have established strong relationships with both larger retailers and smaller outlets since the launch of our Lionheart Collection in 2019, and with new products now available to coincide with the launch of The Lionheart Tales, we look forward to speaking with any additional stockists who may be interested in the range.”

For further information on The Lionheart Tales, visit www.thelionhearttales.com.

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