LICENSING NEWS

Maped Helix launches Star Wars stationery range

Published on: 26th January 2017

The launch will celebrate the 40th anniversary of the first Star Wars film.

maped480Maped Helix will be reproducing a selection of products from its original 1977 Helix Star Wars range. This highly anticipated collection will launch ahead of this year’s May the Fourth celebrations.

Products in the Helix Star Wars anniversary range will feature the Star Wars 40th anniversary logo and includes the brightly-coloured Death Star pencil sharpener, the original maths set tin featuring the 1977 design but with modern day contents, a range of four pencil cases featuring hand-drawn artwork to represent different characters from the classic movies, the stormtrooper 30cm ruler, a twelve pack of HB graphite pencils featuring the Star Wars logo and the May The Force Be With You quote. An anniversary collection set is also being produced and will contain all of the retro products in a gift pack.

Alongside the Helix Star Wars anniversary range, a collection of home and office products are being developed to adorn the desks of Star Wars fans. This range will include staplers, hole punches and scissors, each with an impactful visual. Products will be housed in a premium and executively styled pack, themed to fit the light side or the dark.

Gray Richmond, managing director at Maped Helix, said: “This is a brilliant opportunity to be once again working with one of the greatest film franchises. Star Wars is a big part of the history of Helix and we have some fantastic products in the pipeline. The new office range is getting the premium treatment suitable for an executive office creating a talking point rather than just being a functional item. We can’t wait to launch them to fans across the UK and Ireland.”

The Maped Helix Star Wars range will be launching throughout 2017.

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