The partnership will see the launch of the Fun to Learn brand.
The range will create new products with leading Mattel brands, including Barbie, Hot Wheels, Thomas & Friends and Bob the Builder.
The new Helix Fun to Learn range will introduce children to engaging and fun stationery items. The packs will be the first products to launch, with each pack containing branded stencils, jumbo pencils, colouring pencils, scissors, a ruler, an eraser and a sharpener, ahead of further product introductions later in the year.
This partnership cements Maped Helix’s place as number one in the educational stationery sector, following its range of maths sets gaining 91% market share across the previous 12 months.
Gray Richmond, managing director at Maped Helix, commented: “It’s an extremely proud moment for us to launch the Fun to Learn range with Mattel’s iconic brands. We’ve secured four fantastic licences, opening up our products to a new consumer demographic.”
Helix’s Fun to Learn product range will be available from March 2017.