Maps Toys will launch its highly anticipated Shopkins Radz range this month, and advance orders have been high.
The Shopkins Radz characters come with a clip so they can be used to decorate backpacks or be used as a keychain. Kids can simply slide their hair back to reveal candy in four flavours: strawberry splash, radzberry crush, orange burst and apple smash. There are lots of different characters to collect so kids can also swap with their friends to build their Radz collection.
In addition to the Shopkins collection, the Radz Skate Raider Series will also be available. Characters include Flameboy, Toy Machine and Spitfire to name a few.
The Radz ranges complement existing licensed ranges and the grab bag packaging and impulse price point make them an ideal line for various retailers.
Dirk Kiefer, MD at Maps Toys, commented: “We are really excited about the Radz ranges. The huge popularity of the Shopkins licence continues to grow and the pocket money aspect of our Radz will allow retailers to add to their existing ranges. The hanging bag display is perfect for when shelf space is at a premium. We will continue to add to Radz going forward introducing new exciting licences.”