Maps Toys and Radz have signed a licensing deal with Moose Toys to create a new Shopkins line.
The new partnership will see Maps introduce a new range of Shopkins Radz. The collectible toys and fashion accessories are based on the Shopkins characters.
The new range aims to encourage repeat purchases so children can collect every character. There are multiple CDU possibilities and a clip enables each character to be attached to bags, clothing and keychains.
Dirk Kiefer, MD at Maps Toys, commented: “As a company we have been looking to expand our portfolio into licensed ranges for a while. The Shopkins licence is growing from strength to strength with some great companies on board. We are excited about creating a range that fans will love and one that offers retailers the opportunity to extend their range. There will be various ways in which retailers can display stock in store to maximise sales.”
For further information, contact Maps Toys on 01483 776 006.