NEWS

Mardles arrives on TV and in Toys R Us this Easter

Published on: 23rd March 2016

The stickers that come to life will make their TV advertising debut.

mardles480Mardles, the stickers that come to life using a free smartphone or tablet app, will kick off for Easter with a two-week campaign across a range of kids’ TV channels while also being sold offline in a major store for the first time.

The 30-second advert, showing how children can use a free app to make characters and 3D objects appear in front of their eyes, is running now until Sunday 3rd April.

The Easter advert is to feature on CITV, Pop, Tiny Pop, Nick, Nick Jr, Nick Jr 2 and Nicktoons and marks the growing 100% British brand’s first push into mainstream advertising. It coincides with the arrival of Mardles into Toys R Us stores across the UK.

Co-founder James Murden said: “We have been blown away by the industry and media interest in Mardles since we exhibited at Toy Fair in London in January. We already knew how popular the stickers were with parents and children and now we are looking forward to a 2016 of strong growth for the brand, especially after many journalists picked us out as one of the top toys for the rest of this year and beyond.”

RECENT ARTICLES

Friday Blog

Cash from chaos…it’s the Friday Blog!

Mattel unveils healthy set of Q3 results

Hammerson crowd checker tool

Shopping centre owner Hammerson set to end rent support for tenants

Lego launches new fan-designed Home Alone Lego Ideas set

ICTI ETP launches upgraded website

Mattel announces multi-category Lightyear collection

The Very Group reports record revenue

Maersk ponders cutting out freight forwarders to focus on larger shippers

Prize Magical Mystery Hunt to mark 20 years of Lego Harry Potter

BLE announces exclusive retailer content