The stickers that come to life will make their TV advertising debut.
Mardles, the stickers that come to life using a free smartphone or tablet app, will kick off for Easter with a two-week campaign across a range of kids’ TV channels while also being sold offline in a major store for the first time.
The 30-second advert, showing how children can use a free app to make characters and 3D objects appear in front of their eyes, is running now until Sunday 3rd April.
The Easter advert is to feature on CITV, Pop, Tiny Pop, Nick, Nick Jr, Nick Jr 2 and Nicktoons and marks the growing 100% British brand’s first push into mainstream advertising. It coincides with the arrival of Mardles into Toys R Us stores across the UK.
Co-founder James Murden said: “We have been blown away by the industry and media interest in Mardles since we exhibited at Toy Fair in London in January. We already knew how popular the stickers were with parents and children and now we are looking forward to a 2016 of strong growth for the brand, especially after many journalists picked us out as one of the top toys for the rest of this year and beyond.”