Promoted to senior vice president, Nickelodeon and Viacom Consumer Products, Viacom International Media Networks.

Viacom International Media Networks (VIMN) has announced that Mark Kingston has been promoted to senior vice president of Nickelodeon and Viacom Consumer Products. Based in London, Mark will report to Pam Kaufman, chief marketing officer of Nickelodeon and president of Nickelodeon Consumer Products, who last year took over global responsibility for Nickelodeon’s billion dollar consumer products business.

In his new role, Mark will now oversee all of Viacom’s consumer products business outside the United States across retail, operations, licensing, and promotions and marketing. Mark’s prior role focused on Europe, Middle East and Africa.

Pam Kaufman, chief marketing officer of Nickelodeon and President of Nickelodeon Consumer Products, commented: “Mark’s knowledge of the international licensing landscape is second to none. During his tenure, Mark has significantly expanded our EMEA consumer products business, while also identifying and building new international opportunities and relationships, and developing overarching region specific CP strategies.”

Mark joined the company in 2011, as vice president of European licensing, retail sales and trade marketing. Prior to Nickelodeon, Mark held various roles at The Walt Disney Company and BBC Worldwide, having started his career at Mars UK.

Mark replaces Ron Johnson, who has left the company.