Craze Magic Dough is available in more than 20 different varieties, effects and colours.

Craze Magic Dough is the market leader in Germany (NPD Eurotoys July 17-July 18) in the intelligent putties market. The wide variety of themed packs available means that the putty has collectible appeal, and all products are free of BPA and gluten.

All varieties are presented in a coloured metal tin with different colours and effects including glitter, colour change, metallic and pearl effects. Different themed packs available include llama, pineapple, mermaid, unicorn, flamingo, sloth, slime, liquid glass and fruits. Licensed options include Frozen’s Olaf, Anna and Elsa.

POS counter displays are available, each containing six cans of 85g Craze Magic Dough, although smaller packs are also available, in both 40g and 20g sizes.

The 40g tins are packaged in a single blister with eurohole for placement at the POS. The different blisters can be merchandised in an attractive counter display, which contains eight blister packs, one of each variation in this size range.

Smaller 20g tins, designed as impulse purchase versions, are packed in a counter display of 24, containing 12 different colours.

The full range can be viewed at www.craze.toys.