NEWS

Marketing consultancy Consumer Fluent eyes up successful 2020

Published on: 13th December 2019

Director Ruth Clement is celebrating 30 years of experience in insight, strategy and marketing for kids, youth and family brands.

Ruth founded her own consultancy in 2013. It was re-named Consumer Fluent last year, and has being going from strength to strength, expanding internationally, aided and abetted by Ruth’s fluency in three languages (French, Spanish, Italian), and a strong network of talented colleagues and associates. Together they test and develop physical and digital products, services, innovative concepts, marketing campaigns and brand strategies; they optimise packaging and page design, copy and SEO, to create impact and drive conversion off the physical and digital shelf.

“Consumer Fluent’s strategies are all rooted in consumer insight, econometrics and performance analyses.” said Ruth, “As an experienced marketer, as well as being a researcher, it’s an approach which I know works. It’s produced transformative growth with every brand I’ve ever managed. At Consumer Fluent, with each strategy we recommend or research we conduct, we incorporate deeper insights into how kids and parents influence each other and ultimately influence the purchase decisions made for the whole family. We develop strategies which work effectively within the constraints of kids’ memory structures and the system one behaviour of their parents.”

She added: “I’m excited about the challenges ahead in 2020, both for Consumer Fluent, our partners and clients.”

Ruth will be attending London Toy Fair in Olympia, Spielwarenmesse in Nuremberg and speaking at Spring Fair, NEC on 2nd February.

To arrange a meeting at any of these events, or a telephone conversation, please email  ruthclement@consumerfluent.com. For more information visit www.consumerfluent.com.

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