NEWS

Marketing hots up for Character Options’ ChillFactor

Published on: 14th April 2022

A new ChillFactor Neon Slushy Maker has been added under the brand which was acquired by Character Group last July.

Following the acquisition of the ChillFactor brand last year, Character Options’ marketing plan has started with the launch of the all-new ChillFactor Neon Slushy Maker.

Awareness is being driven through multiple platforms including the ChillFactor brand website, www.thechillfactor.com, which is now live and features demo videos, recipes, and downloads, supported with new TheChillfactorUK social channels across Facebook and Instagram.

Marketing activity will be hotting up with a series of posts from leading TikTokker Gabi Faye whose first video for ChillFactor went live early April, generating over 1.5m views within days. Parental influencers will also push to the online channels, while preroll and TV advertising will deliver high impacts during key holiday periods.

ChillFactor will also return to the BBC Good Food Show Summer at the NEC in June, where demonstrations of both child and adult recipes will be given on all four days, along with samples of the instant slushy treats. This first show of the year will be followed with a dedicated ChillFactor stand at the Big Christmas Press Show in September plus a further consumer show prior to Christmas.

Since 2013, Character Options has been the exclusive distributor of the Chill Factor range in the UK with the group also distributing the line in the Nordic region. The branded range includes drink chilling bottles and the Chill Factor Squeeze Cup Slushy Maker, which delivered strong sales for the past seven years.

Kathryn Ludlum, Character Options’ brand manager for ChillFactor, said: “As the brand owner we’ve planned significant investment in marketing and product development to drive growth in sales for this range which will be extended in autumn 2022. Positioning ChillFactor as a lifestyle brand of choice, accessible to anyone, no matter their age, is highly important. Our marketing strategy is diverse, innovative and fun. It’s an exciting year ahead and we can’t wait to share what will come next for the brand.”

For more information about the ChillFactor collection from Character Options, please call 0161 633 9800 or email sales@charactergroup.plc.uk.

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