LICENSING NEWS

Gibsons to launch 500-piece Marmite puzzle

Published on: 23rd October 2015

Gibsons has partnered with Hot Pickle to produce a Marmite puzzle.

Marmite-480Available in stores from November, the puzzle offers consumers the ultimate divisive challenge, with 500 double-sided pieces combining to create the jar shaped puzzle.

The puzzle has already secured listings with top retailers including John Lewis, Harrods and Waitrose.

Chloe Irwin, senior licensing manager for Unilever, said: “Marmite has always evoked strong emotions as one of the UK’s most loved and most hated brands, and Gibsons and Hot Pickle have successfully created a puzzle that captures the essence of Marmite’s uniquely diverse nature.”

Hayley Payne, senior licensing manager for Hot Pickle, commented: “The Marmite puzzle we’ve created, in collaboration with Gibsons and Marmite, is the ultimate Christmas stocking filler. Love it or hate it, the puzzle should be great entertainment for the whole family.”

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