The advert, which launched on 1st November, is focused around the company’s iMagic set.
Marvin’s iMagic set combines technology with traditional magic, and is currently the best-selling magic set in the world.
The new advert, which is currently airing on CITV, Cartoon Network, Nick Toon, Pop, Kix and Disney channels, will run throughout the whole of November and into the first week of December. The advert is part of a wider campaign which has included a takeover of Hamleys London’s window displays and social media activity.
As of 31st October, Marvin’s Magic is celebrating its 30th anniversary with a whole host of initiatives planned for the remainder of the year, including social media and PR and a stand at London Toy Fair for 2017.
The new TV advert can be watched below.