NEWS

Generation Media brokers deal to bring Masha and the Bear to Vue

Published on: 6th September 2019

Masha and the Bear will be shown in 89 Vue venues across the UK and Ireland from 20th September 2019. 

Masha and the Bear has entertained kids and adults across the world, in particular the UK, for the past 10 years. Masha and the Bear is ‘the most viewed family cartoon’ on YouTube according to the Guinness World Records Book 2019. To celebrate the cartoon’s 10th anniversary, the family programme will come to the big screen in 89 Vue venues across the UK and Ireland from 20th September.

The programme includes the latest episodes of Masha and the Bear Season three including: A Ghost story, A Christmas Carol and Monkey Business. Across each episode, Masha and her animal pals explore and teach the audience how to be a caring friend; the value and importance of education; performance and love of theatre and most importantly, to never be afraid of who they are.

“We are proud to be working with Animaccord and Vue to bring Masha and the Bear to the big screen. As we continue to expand our content distribution capabilities, cinema remains one of our key priorities. This is where our clients can showcase their brands and content in a quality environment, to an engaged audience.” said Greta Bisetto Donelan, associate director of Partnerships and Content Distribution at Generation Media.

Johnny Carr, event cinema manager at Vue UK and Ireland, added: “We are delighted to be celebrating the 10th anniversary of Masha and the Bear by helping to bring it to the big screen for what is sure to be an incredible family event. This is a unique opportunity to see these favourite television characters in top quality picture and sound, allowing children and adults a like to be truly immersed in the world.”

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