Ink Global has announced that merchandise from the popular animated show is now being introduced to the UK market.
Ink Global represents Masha and the Bear worldwide (excluding the Americas) in the broadcasting and licensing sectors, while Lisle International Licensing is the UK representative for the brand.
Daily screening on Cartoonito has led to huge popularity across the UK, whilst the Masha YouTube channel pulls in millions of views. The brand also has a strong presence on Facebook and Twitter.
Product recently hit the UK shelves through Egmont, which released three different storybook formats in the summer. This will soon be followed by toys from Simba Dickie, whilst TV Mania and PMS International are also on board. News on further partners will soon be released.
Gayle Tarrant, from Lisle International Licensing, said: “Masha and the Bear is a hit wherever it’s launched and the UK is no exception. Big audiences through Cartoonito and YouTube mean licensees are tapping into a large prospective market and we are excited to be bringing more updates and exciting news at this year’s Brand Licensing Expo. Visit us on stand E045 to learn more.”
Ink Global director Claus Tømming added: “Masha works because it represents something very different from the usual kids’ brands. This is reflected in the products created by our licensing partners – lines that will really stand out on shelf and let kids and their parents choose something new and exciting.”