Branded display stands, security gate covers and costume character meet & greets set to replicate success of previous campaigns.

Animaccord, the rights holder of the worldwide hit animated family show Masha and the Bear, has partnered with The Entertainer to carry out a spring retail campaign. The campaign, which started this week, will last until the 24th of April .

During the campaign period, The Entertainer’s shops will be set up with branded Masha and the Bear’s display stands and security gate covers in more than 150 stores, featuring the hilarious characters to create a fun environment. These will be supported by interactive meet & greet events with Masha and the Bear costume characters, allowing children to meet their mischievous heroes.

“Masha and the Bear and The Entertainer have had a close and fruitful collaboration since the range first launched in 2016 and this latest campaign marks the fourth in a string of successful campaigns. In September 2018, sales of Masha and the Bear toys doubled at The Entertainer stores as a result of our autumn/winter in-store activation, and we’re excited to replicate this success with the latest campaign,” commented Mayur Pattni, UK marketing manager, Siso Toys UK.

Rebecca Naish, head of marketing and licensing at The Entertainer, added: “Masha & the Bear is a well-loved property with some great content that children enjoy. Animaccord has been a great partner over the last couple of years and we are excited to be working together to bring Masha & the Bear to life in-store and online again this Easter.”