Mask-arade finally slays the Dragon

Published on: 20th November 2012

It has been three years since they were rejected on TV’s Dragons’ Den, but last week Theo Paphitis had nothing but praise for party mask company, Mask-arade.

At a ceremony at the London O2, the TV Dragon presented the Warwickshire-based company with the Smarta100 ‘Best Use of Resources’ award and the prize of £1,000-worth of insurance.

Paphitis said: “I have known these guys since they appeared on Dragons’ Den. They have tremendous passion and enthusiasm for their masks and I congratulate them on this Smarta100 award, which is very well deserved. With further fully-licensed products in the pipeline, I fully expect Mask-arade to be major players in the party and events industry for many years to come.”

The awards recognise the Top 100 most innovative and entrepreneurial companies in the UK and the judges commended Mask-arade for operating on a shoestring and turning tiny resources into big results.

Since forming the company in 2008, Mask-arade has gone from strength to strength.  Now celebrating their latest award success, the Three Maskateers, Ray Duffy, Chris O’Nyan and Dean Walton are excited for the future. Duffy said: “We have recently obtained the two hottest licences in the country: One Direction and Moshi Monsters – a full range of products, including our ever-popular masks, will be in the shops before Christmas. To be recognised as one of the most innovative companies in the UK is the icing on the cake on what has been another fantastic year.”


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