Mask-arade heads in more than One Direction

Published on: 12th February 2013

Spring Fair 2013 saw the launch of the first in a range of new fully-licensed products, including life-size and desktop standees from Mask-arade.

Harry Styles, Liam Payne, Louis Tomlinson, Niall Horan and Zayn Malik from the boy band One Direction were also joined by Mr Bean and Moshi Monsters.

Ray Duffy, licensing director, said: “Over the past couple of years we have been busy securing official licences for some of the world’s leading brands, at the same time as negotiating the licence for party masks. We have signed up deals for a whole range of new products.”

The Warwickshire-based company’s products can now be seen in many high street retailers including Primark, Next, River Island and Sainsbury’s. Duffy is hopeful that their new products will soon be available in the same outlets. “The challenge is becoming a supply-chain partner in the first place,” he said. “It has taken five years of hard work and determination to get to this stage; we are now providing a whole range of licensed goods to retailers across Europe.”

Ray added: “We have secured a pan-European licence and the band is absolutely huge, they are about to embark on a 117 date tour so we expect an even greater demand once the live dates start to take place.”

The company has recently formed a new networking organisation for entrepreneurs and growing businesses called The Dragons Club. Their new venture has new members signing up on a daily basis.

To find out more about Mask-arade, visit the website here:

To find out more about The Dragons Club, visit the website here:

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