LICENSING NEWS

Matt Hatter Chronicles enjoys consumer press coverage

Published on: 14th October 2014

The ITV series has featured in the consumer press as fans of the show begin to seek out the listed cinema in which Matt Hatter’s fictional home is set.Matt-Hatter300

The listed Coronet cinema, in west London, is the fictional home for ITV’s new cartoon superhero, Matt Hatter. The boy superhero fights an array of villains when they step out of the cinema screen.

The series is made at Pinewood by Platinum Films and the Coronet was chosen as its location when Nigel Stone, the producer and creator of the children’s show, and his research team came across an impressive design blueprint of the building in the archives held at the studio complex.

Having the ITV cartoon set in the Coronet could mean a boost to the building’s restoration as a global audience starts to seek out their hero’s fictional home.

Anda Winters, the artistic director behind the new effort to reclaim the Coronet as a leading arts venue, said: “We hadn’t heard of Matt Hatter until the Summer when a little girl wrote a letter to him that arrived at our door. We were amazed when we saw the animation of the building. We are going to put a postbox in our foyer so children can come and leave him messages.”

Nigel Stone added: “Yesterday a Spanish colleague stopped the car when we were driving by the cinema so that he could have his photograph taken outside for his son.”

You can read the full piece on The Guardian website here.

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