The animated action-adventure show returns to CiTV this September with a brand new series. Fans will have the chance to see a bumper-length episode on the big screen first, on Saturday 30th August at 10:30am at their local Vue cinema.
Argos is running a synchronised marketing campaign across print, digital and in-store media promoting the nationwide cinema campaign.
Platinum Films will be hosting a red carpet premiere event at one of Vue’s flagship cinemas, Vue West End in Leicester Square. Guests will include national and regional press, VIPs, CiTV-supported children’s charities and prize-winning fans.
The nationwide cinema campaign will follow the new Matt Hatter Chronicles toy launch by Simba Smoby UK. The range features action figures, vehicles and role-play toys that encourage collectability and engage kids in interactive play patterns derived directly from the show. Selected role-play items allow kids to ‘Go Multivision’ using their Multivision Specs or Hero Mask, and fans can unlock exclusive 3D content on matthatter.com and watch 3D videos in their own home.
Nigel Stone, Platinum Film’s CEO, said: “We are thrilled to be partnering with Vue Entertainment on this exciting cinema campaign and to have unprecedented cross-media support from Argos. Being able to showcase CiTV’s new season premiere of Matt Hatter on the big screen during the school Summer holidays is fantastic. Matt lives in a movie theatre in Notting Hill, London and every super villain in the show is an escaped character from an adventure movie, so this initiative truly resonates with the DNA of the brand.”