In Spring 2014, seasons one and two of the hit CGI animated adventure series will premiere in Italy on RAI’s dedicated digital kid’s channel RAI Gulp, aimed at 7-13-year-olds. In Turkey, the show will air on Kidz, a free-to-air children’s channel targeting 2-14-year-olds that reaches 14m households nationwide. Canal Panda Portugal and Spain will debut season three next Autumn in line with the consumer products launch across Iberia.
The free-to-air deal with Italy’s RAI will strengthen Matt Hatter’s foothold in the Mediterranean. The series already airs on Canal Panda, Portugal and Spain, and Mega TV in Greece and Cyprus, and this month the show debuted on Spanish public broadcaster RTVE’s Clan TV in a primetime slot supported by a TV-advertised cross-platform competition. In August 2013, Matt Hatter hit an all-time high on Canal Panda, Portugal as it became the most viewed animated series for girls and boys of all ages across the region.
Platinum Films has appointed a global network of licensing agents to manage and execute a co-ordinated multi-territory consumer products roll out across EMEA in Q3 2014 spearheaded by the Simba Dickie Group’s toy launch.
Natalie Llewellyn, Platinum’s head of international programming, commented: “2014 is set to be a momentous year for Matt Hatter Chronicles and we are immensely proud to welcome RAI Gulp and Kidz to our family of international broadcast partners and to extend our alliance with Canal Panda in Iberia. Matt Hatter is captivating audiences worldwide because it delivers on every aspect of a young boy’s action-adventure wish list and we look forward to replicating the success we have enjoyed elsewhere in both Italy and Turkey.”
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