LICENSING NEWS

Mattel airs new Barbie Dreamtopia content on Tiny Pop

Published on: 20th April 2018

Barbie Dreamtopia will air all new content at weekends on Tiny Pop, at 10:30am from 21st April.

Suitable for younger kids, Barbie Dreamtopia is a make-believe world imagined by Barbie’s youngest sister Chelsea, empowering children to be heroes of their own stories.

Dreamtopia invites kids to join Barbie, along with Chelsea and her puppy Honey, as they explore four kingdoms – Sweetville, Sparkle Mountain, Rainbow Cove, and the Wispy Hair kingdom.

Mattel introduces new toys inspired by the content in the new spring/summer 2018 toy range, including the Barbie Dreamtopia Flying Wings Fairy Doll and the Brush ‘N Sparkle Princess Doll.

Barbie Dreamtopia will be further supported with a 360-marketing plan including TV and digital activations.

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