LICENSING NEWS

Mattel and Mango Kids expand Barbie apparel

Published on: 27th October 2015

Barbie has expanded its apparel partnership this autumn/winter by unveiling fun tops for girls at Mango Kids stores.

Barbie-480As part of the new partnership, the Barbie launch at Mango Kids stores will not only leverage the brand’s fashion history but will also deepen young girls’ relationship with the brand.

The retro pop-art inspired range, which includes t-shirts and sweaters, celebrates the iconic Barbie logo and doll, creating nostalgic connections for today’s Mango Kids customers.

The collection will be available in all Mango Kids stores across Europe, Russia, Eastern Europe and the Middle East from November.

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