Mattel announces partnership with Nordic Licensing Company

Published on: 25th November 2015

The Nordic Licensing Company (NLC) will represent the Mattel brands portfolio across the Nordic and Benelux regions.

Mattel-480NLC already represents Mattel’s Hit brands which include Thomas & Friends, Fireman Sam, Bob the Builder, Mike the Knight and Pingu. The new partnership will now cover Mattel’s portfolio including Barbie, Hot Wheels, Fisher-Price, Monster High and Ever After High across Nordic and Benelux countries.

NLC will work in partnership with the Mattel Consumer Products Central Northern Europe team, based in London, also working closely with the Mattel Nordic and Benelux offices to deliver cross-category retail initiatives and brand promotions.

Simon Price, director at Mattel Consumer Products Central Northern Europe, said: “Mattel is very excited to be extending its partnership with NLC and building on the success it has already delivered in the Nordic region on its Hit portfolio. NLC is dedicated to the Nordic and Benelux regions and has in-depth knowledge and expertise across the individual countries, as well as strong relationships with licensees and retailers.”

Kirsten Gyde, NLC’s managing director, said: “The Mattel portfolio offers huge potential in licensing terms and we look forward to working closely with the Mattel team to develop a strong and diverse program in our two regions.”


Vivid Goliath unveils world first with Recyclings collectibles

Early Christmas shopping results in retail sales rise

Exclusive – Toy World congratulates Britains on 100 Years

Mattel supports local Christmas present appeal

Panini launch event to kick off Premier League 2022 Sticker Collection

BTHA presents pair of Golden Teddy Awards

Exclusive: Talking Shop – brace your elves!

Last chance to sign up for ‘Supply Chains, transportation and toys’ webinar

Moonbug brands to arrive in Asda this Christmas

Animaccord’s special Masha and the Bear episode marks YouTube milestone