Kelly Philp takes lead role for the UK marketing team, while Helen Genia takes leadership of the UK consumer products team. 

L-R: Kelly Philp and Helen Genia.

Kelly has been with Mattel since 2013, when she joined the marketing team from Hasbro. During her career at Mattel, Kelly has held leadership positions in sales as the GSM for the impulse channel, as well has leading the infant/pre-school marketing team in the UK and Nordics. Kelly will now assume full responsibility for the marketing team.

Michael Hick, UK & Ireland sales & country manager, commented: “I am delighted to continue developing our talent from within our organisation with the appointment of Kelly. She has demonstrated her excellent leadership ability during her past roles in Mattel with determination and passion, and now, leading the UK marketing team, she will continue to drive the UK business forward.”

As part of Mattel’s continued global focus in establishing an effective franchise management organisation, the company has also announced that Helen Genia is to take charge of the consumer products team in the UK, alongside her current role as head of regional hardlines. Helen will continue to report to Lisa Weger, head of the regional licensing team. She will also report to Michael Hick.

Helen will ensure that the Mattel brands unfold across the categories in an orchestrated way while keeping a strong connection with the UK business. Helen joined Mattel UK in 2014, having previously worked at Hasbro, and has led the hardlines team in the UK and Europe.