The latest feature length Thomas & Friends special, Sodor’s Legend of the Lost Treasure, will debut in 5,000 cinemas across China on 20th February.
This is the first time a Mattel-owned brand has seen a theatrical release in China, and will be the first non-native children’s movie of the Chinese New Year to be released in cinemas.
The debut of Sodor’s Legend of the Lost Treasure, which has been specially dubbed in Mandarin, comes after two years of planning and will screen in cities countrywide including Beijing, Shanghai, Guangzhou, Zhejiang, Jiangsu, Chengdu and Shenyang. A blue carpet premiere is planned for 18th February in Shanghai.
Peter Broegger, MD of Mattel APAC, said: “This is a historic and unprecedented moment in the development of the Thomas & Friends franchise in China. The reach and scale of this theatrical release means we can engage with families and children in a whole new way by bringing Thomas to the big screen across the country.”
The feature length film was produced to commemorate the recent 70th anniversary of Thomas the Tank Engine. The Sodor’s Legend of the Lost Treasure film sees Thomas on a new adventure that takes him to a new part of Sodor on a treasure quest that introduces a host of new characters and songs, alongside classic characters such as The Fat Controller, Percy, James and Gordon.
The Thomas & Friends TV series is available in China through all major digital platforms including iQiYi, YouKu, QQ, SoHu, LeTV, TMall Box, BesTV among others. The brand is available in a variety of formats and products including live events, consumer products, publishing and digital radio.