Mattel appointed master toy partner for 101 Dalmatian Street

Published on: 19th October 2018

Figures, play sets and accessories are based on the original animated series, which launches spring 2019. 

Mattel has announced that it has been appointed master toy partner for Disney Channel’s brand new animated series 101 Dalmatian Street.

The toys will launch in several European markets in summer 2019, across several categories including figures, play sets and accessories, featuring a variety of the eclectic characters, while the new animated series will roll out globally from spring 2019 on Disney Channel.

The animated series, aimed at kids aged 6+, will introduce a new generation to the wonderful world of Dalmatians. Set in 21st century London, the series follows the adventures of eldest siblings Dylan and Dolly, their parents Doug and Delilah, and ninety-seven younger puppies whose names also all begin with ‘D’, in a comedy about family life multiplied times one hundred and one.

101 Dalmatian Street was developed by Disney’s London-based original animation team working with Gigglebug Entertainment in Finland, who provided concept development and are creating short form and digital content, and Oscar and BAFTA winning Passion Animation Studios in the UK, who serve as lead producers for the series.

The series is written by Maria O’Loughlin and directed by Miklos Weigert, with Cara Speller serving as executive producer. 101 Dalmatian Street will premiere on Disney Channel in major European markets across winter 2018, and has been commission for 10 x 2’ shorts, 40 x 11’ episodes, and 5 x 22’ specials.

Andy Gosling, director marketing Europe, Mattel, commented: “We are thrilled to have been appointed master toy partner for this exciting and innovative series from Disney Channel, which continues to expand our relationship with this important partner. Our new toy line will be extensive and will offer all age groups a unique and fun play experience sure to resonate with young audiences across Europe.”


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