Mattel completes acquisition of HIT

Published on: 2nd February 2012

Mattel has completed its acquisition of HIT Entertainment from a consortium of funds led bt Apax partners for $680 million in cash.

Home to one of the largest independent owners of pre-school properties, HIT entertainment’s licences include:  Thomas & Friends, Barney, Bob the Builder, Fireman Sam and Angelina Ballerina. HIT’s licenses will be combined with Mattel’s brand portfolio which includes Barbie, Hot Wheels, Fisher-Price and American Girl.

Mattel CEO, Bryan Stockton, said: “Mattel is thrilled to welcome the HIT Entertainment talent to our family under the direction of Fisher-Price Executive Vice President, David Allmark. This acquisition supports our strategy to own, develop and grow world-class brands, further igniting the momentum behind our innovative toys and consumer products in the marketplace.”

David Allmark commented: “This is indeed a momentous day for Mattel, especially Fisher-Price. I am very excited about the prospects ahead for the collective Fisher-Price and HIT Entertainment brand portfolio. Each business has complementary capabilities – the combination of which presents a dynamic future.”



Toy Fair 2022 – visitor registration now open

Simba Dickie secures master toy deal for Xilam’s Oggy Oggy

Hanky Panky partners with Trends UK for launch of That’s Magic range

Amaroni becomes UK distributor for FabBrix

Lego shares content to mark launch of Lego City Stuntz

BLE outlines enhanced Covid-19 testing and safety measures

ICTI Ethical Toy Program appoints Todd Merton as head of Business Development

WWE extends global partnership with Mattel

Spock boldly goes where no giant Playmobil figure has gone before

Smyths Toys’ Oscar teams up with L.O.L. Surprise! for new single