Mattel Creations unveils new deals for Bob the Builder and Fireman Sam

Published on: 14th October 2016

The company has licensed Fireman Sam: Alien Alert and Bob the Builder: Mega Machines – The Movie to key European markets.

mattelcreations-480Featuring the voice of David Tennant, Fireman Sam: Alien Alert introduces a new location and characters.

Deals include a licence to Pathé Live, which will release the special theatrically in France in over 180 cinemas from February, as well as Universal home video in France. Cartoonito in Italy has picked up the special for TV, and Justbridge has come on board for theatrical and home entertainment release in Germany, with the special scheduled to hit theatres in January. Additionally, season 10 of the show has been signed to Clan TV in Spain and France 5. Mattel Creations has also announced it will co-produce an additional 13 x 10″ episodes of the Fireman Sam series.

In addition to this, the company has announced broadcast and theatrical licences in France for the feature-length special, Bob the Builder: Mega Machines – The Movie, to France Télévisions and Pathe Live, as well as a theatrical licence with X-Verleih Theatrical in Germany. In a separate deal, Mattel Creations will produce an additional 52 x 11″ episodes of the Bob the Builder television series.

Christopher Keenan, senior vice president global content and executive producer at Mattel Creations, commented: “Alien Alert stays true to core Fireman Sam values, but takes us to new levels of excitement with a sci-fi slant that includes new characters, rescue vehicles, locations and plot twists. This movie and new production for series 11 cements the incredible moment the Fireman Sam franchise is having in Europe and beyond. Bob the Builder also continues to build momentum across many new markets and, as our stories get bigger, so too does our global reach. We’re delighted to be green-lighting new episodes and growing the franchise even further.”


Jazwares to enter the costume category

Wow! Stuff expands team with new hires

Get involved in the June issue of Toy World

8th Wonder team continues expansion

Sawdust & Rainbows unveils Tearmann playstand

Luigi to join the Lego Super Mario universe

Silvergate Media celebrates trio of awards for Hilda

Container rates increase sharply as Suez fallout continues

Exclusive: Pre-school – making little ones smile

Studio Retail agrees sale of Findel Education in management buyout