LICENSING NEWS

Mattel expands toy partnership with Disney’s Pixar Animation Studios

Published on: 2nd May 2019

International rights to upcoming films such as Onward have been secured, alongside the studio’s back-catalogue.

Mattel has announced the expansion of its global licensing agreement with Disney to span new titles and to design and develop toys inspired by characters from all Pixar Animation Studios’ film properties.

Included in the new agreement are upcoming 2020 movie releases including Onward, as well as Coco, Finding Nemo, Monsters, Inc., and The Incredibles, among others. Mattel’s licensing rights in North America, Europe, Latin America, Australia, and New Zealand include a wide variety of products, such as action figures, miniature and novelty figures, plush and play sets, available from May 2020.

This agreement builds on Mattel’s strong relationship with Disney and Pixar, which includes the success of Toy Story 3 and the Cars franchise, ahead of the highly-anticipated Toy Story 4.

“Pixar is a legendary animation studio renowned for creating some of the most iconic and diverse sets of characters,” said Janet Hsu, chief franchise management officer at Mattel. “We look forward to bringing these characters to children of all ages so they can create their own adventures and stories through play. This relationship is the latest example of Mattel’s commitment to collaborate with globally-recognised franchises, as part of our transformation into an IP-driven, high-performing toy company.”

“Whether under the sea, in the clouds, on the racetrack or in deep space, we’re thrilled to bring Pixar’s innovative creativity to life through new interactive play experiences with Mattel,” added Josh Silverman, EVP global product commercialisation, Disney Parks, Experiences and Products. “These new lines of toys and products will celebrate Mattel’s commitment to imagination, and extend Pixar’s iconic characters and stories in unique ways.”

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