LICENSING NEWS

Mattel extends partnership with Warner for DC characters

Published on: 24th May 2019

The deal will support and grow the core DC Universe and introduce new content for DC Super Hero Girls.

Mattel has announced that it has extended its global licensing agreement with Warner Bros. Consumer Products and will continue to be the global toy licensee for DC. The partnership includes rights to iconic DC characters in the girls, pre-school, vehicles, games and novelty toy categories.

“DC is home to some of the world’s greatest superheroes, and extending our partnership will ensure we’re able to support the growth of this iconic brand and bring it to even more audiences,” said Janet Hsu, chief franchise management officer at Mattel. “Mattel is known for its winning design and innovation and, as the category leaders in dolls, vehicles and pre-school, we’re thrilled to support Warner Bros. long term franchise plans.”

Stephen Teglas, senior vice president, North America, Warner Bros. Consumer Products, added: “Mattel has been our partner on DC for over 15 years and really knows our characters and understands the special connection they have with our fans. Their leadership in the pre-school, vehicle and girl categories will help us bring great toys and experiences to DC fans of all ages.”

This agreement continues Mattel’s efforts to expand the company’s brand into new commercial opportunities and builds upon its existing licensing partnerships with Disney, Universal, Nickelodeon, WWE, Microsoft and others.

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