LICENSING NEWS

Mattel Films to develop Barney the Dinosaur Movie

Published on: 21st October 2019

The live-action motion picture based on the iconic purple dinosaur promises to surprise audiences and subvert expectations.

Mattel Films will co-produce the movie alongside Academy Award nominee Daniel Kaluuya, Rowan Riley and Amandla Crichlow at 59%; as well as Valparaiso’s David Carrico, Adam Paulsen and Bobby Hoppey. Kevin McKeon will also shepherd the project for Mattel Films. Barney represents the first partnership between the production companies and Mattel Films.

Mattel Films’ Robbie Brenner commented: “Working with Daniel Kaluuya will enable us to take a completely new approach to Barney that will surprise audiences and subvert expectations. The project will speak to the nostalgia of the brand in a way that will resonate with adults, while entertaining today’s kids.”

Daniel added: “We’re excited to explore this compelling modern-day hero and see if his message of ‘I love you, you love me’ can stand the test of time.”

The film is the latest feature in Mattel’s IP content pipeline, along with Barbie and Hot Wheels movies currently in development.

RECENT ARTICLES

BTHA reassures industry on Toy Fair safety

Black Friday – the verdict

Mask wearing reintroduced to retail in England today

Lego unveils exceptionally strong first-half results

Aardman Christmas idents for BBC One support new film release

Toy community reacts with dismay at Argos ‘panic’ Black Friday event

Last call for the bumper January edition of Toy World

Yoto and Disney expand partnership with new content cards

Friday Blog

ICYMI: Is everything OK…it’s the Friday Blog!

Rubies unveils new festive campaign