LICENSING NEWS

Mattel launches range of WWE female wrestler dolls

Published on: 21st July 2017

A new set of dolls based on some of the WWE’s female superstars was unveiled at San Diego Comic-Con. 

The new fashion dolls, which are based on WWE stars like Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie, should aid the company in tapping into the WWE fan base, which comprises 40% women.

Stephanie McMahon, WWE chief brand officer, commented: “The launch of the first-ever WWE girls’ product line is a significant moment in the evolution of not only our female superstars, but our entire company. We are honoured to partner with Mattel to provide kids with another way to connect with our incredible female performers who inspire confidence and strength.”

“At Mattel, we have a deep understanding of how girls play and are proud to be WWE’s partner in bringing the first-ever female superstar fashion doll line to fans,” said Lori Pantel, SVP and GM for Girl’s Toy Box. “This line shows girls that they too can be a WWE superstar and fits well within our portfolio of girls’ brands by offering unique doll aesthetics with empowering messages.”

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