Mattel launches Team Hot Wheels Origin of Awesome

Published on: 14th May 2014

Team Hot Wheels Origin of Awesome is a new animation featuring a new team, providing kids with entertainment whilst driving brand engagement and reinforcing the ‘Go for It’ brand messaging.

The story begins with a mysterious black car which starts transforming the sleepy town of Hilly Woodlands into a mess of orange track and obstacles. Four kids are tasked to stop it before the whole world is overrun with chaos. With the help of an eccentric scientist named Larry, Gage, Rhett, Wyatt and Brandon get the keys to the fastest, coolest cars of all time. Now they must learn to work together in order to out-race the mystery car and ultimately become Team Hot Wheels.

An extensive marketing programme will support the new content, including placement of the 22-minute episode on top boys’ websites and parent blogs in Spring 2014, as well as being available to watch on Netflix. Activity in Autumn includes the launch of a 70-minute DVD release which is available from September.

Wendy Hill, UK director of customer marketing and brand communications, commented: “Origin of Awesome is a fantastic platform to emotionally engage kids allowing us to bring the brand to life in a new fun and contemporary way.”

You can watch the episode in the video below:

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