LICENSING NEWS

Mattel named global toy partner for Top Gun franchise

Published on: 29th July 2019

Agreement for rights to create licensed toys for the highly-anticipated Top Gun: Maverick, scheduled to debut in summer 2020.

Mattel has announced that it has been named global toy partner for Paramount Pictures’ Top Gun franchise, ahead of the highly-anticipated sequel, Top Gun: Maverick.

Mattel has the rights to toys across multiple categories, including die cast vehicles and aircrafts, play sets, games and other toys. The new line will bring moments from both the classic film and the sequel to life, appealing to fans of all ages.

“We are thrilled to bring Top Gun to life for both kids and their parents who undoubtedly fell in love with the franchise over thirty years ago,” said Janet Hsu, chief franchise management officer at Mattel. “Our design-led approach has allowed us to recreate the high-octane action from the movie with a line of toys that will impress fans of all ages.”

“Top Gun: Maverick is one of the most anticipated movies next summer,” said Pam Kaufman, President, Viacom Nickelodeon Consumer Products. “The film has multi-generational appeal and lends itself to vehicle and role play toy categories. Top Gun: Maverick has all the ingredients to be a hit in theatres, as well as retail aisles.”

The line will be available globally ahead of the US movie premiere, which is slated for June 2020. You can watch a trailer for the new movie below.

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