The new collection provides Monster High fans with a new way to engage with the brand through a browser and mobile. Free to play, fans can collect the digital stickers, swap with friends and vote for their favourite characters. They can also explore content, unlock rewards and more.
Simta Sawhney, Publishing and Softlines Lead, Mattel UK, explained: “We are thrilled to announce this partnership with Fantom. Monster High was born online and we’re continually looking for new ways to drive digital engagement and provide new and exciting content for fans.”
Paul Healy, CEO, Fantom, added: “Monster High is the perfect brand for our online sticker album. It’s already got a fantastic following and is a strong digital brand which works best for collecting. We’re delighted to be launching monsterhighstickers.com and look forward to working with the Mattel.”
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