The Barbie and Hot Wheels tours, which kick off from Mattel’s Slough HQ, will invite kids and families to experience a summer of play.
Mattel has kicked off the holiday season with an immersive Barbie Dream Camper and dynamic Hot Wheels Hauler experience at its new Slough HQ. The Mattel UK team was out in force to celebrate the two iconic brands and get a taste of the experiences that will be touring round the country in the coming weeks, exciting kids and parents alike.
The Barbie Dream Camper and Hot Wheels Hauler are totally immersive brand experiences, each packed with exhilarating activities to keep children entertained. The Barbie Dream Camper has Barbie content screenings, festival vibe face painting, toy play areas and prize giveaways, while the Hot Wheels Hauler will include a gaming station, exclusive toy demos, photo opps and play activities, plus giveaways.
Michael Hick, VP & country manager Mattel UK, said: “The Barbie Dream Camper and Hot Wheels Hauler tours bring both of our much-loved products to life for maximum family fun this summer. We were delighted to be the first to try out these dynamic experiences at our new Mattel UK HQ, before families all over the country get to immerse themselves in these experiences.”
The tours will visit Smyths toy stores from 22nd July for the six weeks of the summer holidays to bring the ultimate summer of play to kids, before travelling up and down the UK.
Both experiences will be visiting 18 stores across six weeks, visiting three different stores per week (Fri/Sat/Sun) throughout July and August. Both tours will start on Friday 22nd July, with the Barbie Dream Camper setting off from Milton Keynes and the Hot Wheels Hauler setting off from Bury.