LICENSING NEWS

Mattel renews licensing partnership with Warner Bros.

Published on: 26th July 2023

The cross-category, cross-property agreement will extend the  20-year licensing relationship between Mattel and Warner Bros. Discovery Global Consumer Products.

American Girl x Harry Potter

Mattel has announced that it has renewed its licensing agreement with Warner Bros. Discovery Global Consumer Products. Mattel will continue as a toy licensee for the pre-school, plush, dolls, vehicles, games and novelty toy categories, developing and marketing products for more than 50 Warner Bros. Discovery brands and franchises including DC Universe, DC Super Friends, Batwheels, Harry Potter, Fantastic Beasts, Friends, Seinfeld and Ted Lasso, among others.

“Mattel is incredibly proud of our two-decade long partnership with Warner Bros. to create products for fans featuring their favourite Warner Bros. characters and storylines,” said Nick Karamanos, senior vice president of Entertainment Partnerships at Mattel. “We are thrilled that Mattel is a partner of choice for the largest and most successful entertainment companies in the world, and are excited to continue our partnership with Warner Bros. Discovery as we accelerate our businesses together.”

Little People x Ted Lasso

“Warner Bros. Discovery has always been committed to delivering extraordinary products and experiences to audiences around the world and through our collaboration with Mattel, we’ve been able to extend our beloved characters and stories beyond the screen,” said Pam Lifford, president, Warner Bros. Discovery Global Brands, Franchises, and Experiences. “This partnership has been a testament of the power of storytelling and innovation and together, we look forward to exploring new horizons and creating even more inspiring products that will delight fans of all ages.”

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