Mattel reports better-than-expected quarterly revenue

Published on: 20th October 2016

The results have been driven by strong demand for its flagship Barbie and Fisher-Price brands.

Barbie-480The company’s shares rose by 6% to $32.39 in extended trading.

The worldwide sales increased 15.8% in the third quarter ending 30th September, as Mattel’s efforts to revive sales of its signature brand gained momentum.

Back in January, the company rolled out Barbie dolls in a variety of hairstyles, outfits and skin tones in three new body shapes: tall, curvy and petite.

The company also input a new marketing strategy, with ad campaigns such as You Can Be Anything highlighting the potential of women in various professions.


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