Mattel reveals details of Monster High 13 Wishes franchise

Published on: 24th July 2013

Monster High 13 Wishes will be supported with a cinema release, DVD, video game and a new doll line.MH_13W_Logo300

Out in the UK in Vue cinemas for an exclusive screening weekend on 21-22 September, it features Frankie Stein, Clawdeen Wolf, Draculaura, Abbey Bominable and the rest of the Monster High ghouls.

The new release, 13 Wishes, is the third global direct-to-DVD feature-length film from Monster High in partnership with Universal Pictures.

Supporting the new release is the new Monster High 13 Wishes Doll Assortment. Featuring the new characters Gigi Grant, the daughter of a Genie, and Twyla, daughter of the Boogie Man, as well as some Monster High favourites, the dolls come with a pet, diary, brush, doll stand and character-specific accessories.

Timed to the DVD and doll launch, a 13 Wishes video game will also be available.

Denise Fillary, senior brand manager girls UK, commented: “The 13 Wishes launch is another example of how the Monster High franchise continues to deliver fans multiple touch points and opportunities for brand engagement. It’s not just about a new DVD but it is about introducing new characters, themes and new opportunities to play out storylines in different ways that resonate with our fan base.”

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