Mattel unveils BoomCo

Published on: 2nd April 2014

BoomCo is a new lifestyle brand with an assortment of blasters and accessories available.

The launch of BoomCo brings new technology, brand identity and unexpected product features to the blaster category.

It introduces a new way to play with blasters with its signature Smart Stick Darts, Shields, and Targets. With Smart Stick technology, users can see exactly where they hit as the tip of every plastic dart sticks to the Smart Stick shields and sticky targets only. All blasters are air-powered (no batteries required) and include a Smart Stick Target and Darts, available in a range of colours and patterns.

BoomCo will benefit from a full marketing campaign and extensive boy engagement that aims to bring high-energy fun to the category.

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