Mattel unveils healthy set of Q3 results

Published on: 22nd October 2021

Results show that strong sales increases in EMEA, North America and Latin America offset declines in Asia-Pacific as a result of temporary retail closures.

Ynon Kreiz, chairman and CEO of Mattel, said: “This was another strong quarter for Mattel, with increased consumer demand for our products and results exceeding expectations.”

The latest set of results reveal that, for the third quarter, Mattel’s Net Sales were up 8% as reported, and 7% in constant currency, versus last year. Reported Operating Income was $389m, an increase of $10m, while Adjusted Operating Income was $401m, an improvement of $4m. Over the first nine months of 2021, Net Sales were up 24% as reported, and 22% in constant currency, versus the first nine months of 2020. Reported Operating Income was $472m, an increase of $285m.

Overall, POS grew high single digits, with strength in North America, EMEA, and Latin America more than offsetting the impact of temporary retail closures in several countries in Asia-Pacific. Net Sales in the North America segment increased 12%, while Net Sales in the International segment increased 2% as reported and were flat in constant currency.

Worldwide Gross Billings for Dolls were $720m, up 4% as reported, driven by growth in Barbie, Spirit and Polly Pocket, while for Infant, Toddler and Pre-school they were $407m, flat as reported, primarily due to a decline in Fisher-Price and Thomas & Friends, partially offset by growth in Power Wheels. Vehicles hit $390m, up 6% as reported, primarily driven by growth in Hot Wheels, while Action Figures, Building Sets, Games and Other were $446m, up 26% as reported, primarily driven by growth in Action Figures (including Jurassic World, Masters of the Universe and WWE), Plush and Building Sets (including Mega), partially offset by a decline in Games.

The results also show that, based on NPD data looking at market share by region in the third quarter, Mattel gained 31 basis points in EMEA. Furthermore, according to The NPD Group Retail Tracking Service / EU5 (UK FR GE IT SP), Mattel was up 2.7% in the third quarter, when the Total Industry declined by -0.7%. The same service found that Barbie was the number 1 property in the Doll category in Q3 and YTD 2021 in Europe, increasing 11.2%, and that Hot Wheels was the number 1 property in the Vehicles category in Q3 and YTD 2021. In Q3, Hot Wheels was up 18.8% , while the Vehicles category grew 2.9%. .

Commenting on the results, Ynon Kreiz added: “We successfully navigated ongoing global supply chain disruption, achieved sales growth and, per The NPD Group, continued to gain market share. We expect to grow for the balance of the year and have a strong holiday season. Our strength is foundational and broad-based, and we are on a clear path to improve profitability and accelerate top line growth. The Mattel team continues to execute on our strategy, and we are operating as an IP-driven, high-performing toy company.”

The latest figures follow Mattel reporting a healthy set of second quarter 2021 financial results in July this year, which saw sales top $1b, beating analysts’ estimates for the period.



BTHA presents pair of Golden Teddy Awards

Exclusive: Talking Shop – brace your elves!

Last chance to sign up for ‘Supply Chains, transportation and toys’ webinar

Moonbug brands to arrive in Asda this Christmas

Animaccord’s special Masha and the Bear episode marks YouTube milestone

The latest Toy World recruitment round-up – new roles added

Exclusive: Letter from America – what a year for the indies!

Simba Smoby Toys UK partners with with Good Play Guide for pre-Christmas drive

Demand soars at Hornby but bottom line suffers

Bluey expands in Italy and Greece