Mattel unveils new diverse and inclusive Barbie Fashionistas additions

Published on: 29th January 2020

The Barbie Fashionistas line includes a doll with no hair, a doll with vitiligo, a doll with a gold prosthetic limb, and Ken with long rooted hair.

The Barbie Fashionistas line is where the Barbie brand delivers the most diversity and inclusion, offering a variety of skin tones, eye colours, hair colours and textures, body types and fashions to choose from. The variety offered is designed to inspire girls to tell more stories and find a doll that speaks to them.

Over the past five years, the line has evolved to be more reflective of the world girls see around them by introducing more than 170+ new looks, including more skin tones, hair colours and textures, eye colours and facial structures; body diversity; dolls reflecting permanent disabilities and updated Ken looks.

Mattel now offer Barbie dolls that come in five body types, 22 skin tones, 76 hair styles, 94 hair colours and 13 eye colours. Ken dolls are available in four body types, 18 sculpts, 13 skin tones, 9 eye colours and 22 hair colours.

In 2020, Barbie is continuing to represent global diversity and inclusivity in the fashion doll space by showcasing a multi-dimensional view of beauty and fashion by adding a doll with no hair, a doll with a darker skin tone that uses a gold prosthetic limb, a doll with vitiligo and a Ken doll with long rooted hair. Ken’s newest style is a first in the Fashionistas line and differs from the traditional moulded look with rooted locks.

Barbie’s efforts on broader diversity and inclusivity is resonating; over half of all the dolls sold worldwide last year were diverse dolls. Of the top ten best sellers, seven were diverse, including the doll that uses a wheelchair. In the UK, both of the Barbie dolls with wheelchairs were the number one and two bestselling individual Fashionista dolls while globally, the number one bestselling individual Fashionista doll of 2019 was a curvy black doll with afro hair.

The vitiligo doll will be available in spring, with the doll with no hair and doll with prosthetic limb available later this year.


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