Former Mattel creative director for global brands has made the move.
Blue Kangaroo is a creative design agency which works with brands in the UK such as eOne, Warner Bros and BBC Worldwide. In addition, the agency has exported its skills to the US, working with clients including Hit Entertainment, Mattel, The Walt Disney Company and others.
With effect from 1st June, Richards is responsible for working with the company’s existing client base as well as growing the portfolio, strengthening the agency’s offering for consultative creative and brand development, working strategically with clients at board level.
Paul said: “Blue Kangaroo is a big name in the brand licensing industry, producing stand-out work for its clients in the UK and the US. I’m delighted to join such a talented team, to help build on the agency’s strengths, and further its offering in strategic creative and brand development. I champion the idea that creative design, when used strategically, can work to solve brand challenges while being a driver of growth for companies and their clients.”
Jason Knights, MD of Blue Kangaroo, added: “With Paul on board, we’re going from strength-to-strength and the future is certainly looking very bright for Blue Kangaroo; he’s a huge talent in the industry having created the brand identity for some of the biggest household names. As well as being charged with developing our relationship further with Mattel, Paul will be instrumental in growing our strategic brand consulting services, working with clients to look at the bigger picture, defining brand strategies that are driven by design, and taking creative ideas from concept to shelf.”