NEWS

Mattel’s Hot Wheels Make It Epic tour sets off this week

Published on: 18th October 2016

Hot Wheels is touring the UK this October half term, bringing a free, immersive brand experience to fans and families.

Hot-Wheels-Make-It-Epic-TouVisiting 10 different UK locations, children will be able to build the biggest tracks with the Hot Wheels Ultimate Garage to get to the top of the scoreboard. Those with the highest scores will earn their place on the winning podium, and can share photos of their track creations via social media.

This event will enable children to experience the thrill of Hot Wheels, while making the most outrageous Hot Wheels track systems become a reality.

Wendy Hill, brand activation director at Mattel UK, commented: “We’re really excited for the Make It Epic Tour, and to drive brand engagement as Hot Wheels continues to grow.”

RECENT ARTICLES

Toy community reacts with dismay at Argos ‘panic’ Black Friday event

Last call for the bumper January edition of Toy World

Yoto and Disney expand partnership with new content cards

Friday Blog

ICYMI: Is everything OK…it’s the Friday Blog!

Rubies unveils new festive campaign

Character Options announces senior promotions

Baby born celebrates 30th birthday with over 20,000 children

Spielwarenmesse 2022 details precautions for a safe event

Hasbro progresses sustainability goals with Potato Head

Universal ramps up Jurassic World excitement with new short