Max Steel campaign launches new online experience

Published on: 13th March 2013

Max Steel’s marketing campaign has begun with the global launch of

Boys will now be able to follow the adventures of teenager Maxwell McGrath and his alien friend Steel online.

The new site is full of content; fans can meet Max Steel, take on villains in the action-packed game Max Steel: Hero’s Journey, watch videos, open top-secret N-Tek files and unlock their hero by signing up to create their own UltraLink.

There are also five online gaming tournaments taking place throughout the year, inviting boys to join pre-assigned teams to win badges, trophies and points.

Boys marketing manager, Drew Crockett, said: “This is just stage one of our extensive marketing programme to introduce boys to Max Steel. The new site really brings the brand to life and with its great content; it will keep boys coming back to the site again and again.”

Launching as a complete franchise, Max Steel will be driven by content, toys, games and other licensed merchandise. Max Steel will be making its 26-episode debut on Nickelodeon’s Nicktoons this April. The series will drive awareness of the brand, whilst reinforcing the positive messages of teamwork, friendship and bravery.

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