May Mayhem begins – and there’s still time to get involved

Published on: 2nd May 2023

As the toy industry commences its May Mayhem fundraising drive, Richard Sutcliffe from Goliath shares how his company is getting involved.

May Mayhem will be taking place throughout the whole month of May and the BTHA is encouraging as many members from the toy industry as possible to get involved to raise money in any way they can for this year’s main Toy Trust beneficiary, Whizz-Kidz.

You can do anything you like from physical sporting challenges to bake sales, raffles or quizzes, and the Toy Trust is encouraging as many people as possible to get involved, stressing it’s not too late to sign up.

Interested parties can also contact to see how to participate along with the rest of the industry for this great cause.

Richard Sutcliffe, Group Product Integrity manager at Vivid Goliath has outlined how his company is supporting the event:

What fundraising challenge are you taking on for May Mayhem as a company?

Firstly and most importantly is the cycle ride. Myself and Rory Edwards (Design & Development manager) are hoping to complete a 100-mile (160km) cycle ride around the hilly west country. The ride covers three counties, 5000ft of elevation gain with a bunch of categorised climbs (over 4% gradient).

We also have another team member, Carl Minter (senior Customer Services executive) who is going to complete a 5km run each day, every day for the month – so covering 155km in 31 days. This will be covered both outdoors and on a treadmill.

Carl’s individual fundraising page is here.

Finally, we are going to be encouraging as many global team members to join in the 10k/day challenge. Each person will sign up and donate £10 to the trust and commit to completing 10,000 steps per day, 310,000 in total, for the month of May.

What does your company love about the Toy Trust? 

The Toy Trust has always been supported by Vivid Goliath, for more years than I can remember. For a business which makes toys we really feel passionately about delivering a fun product for children to enjoy. The Toy Trust understands the fun that is deep rooted in the industry and the events and ethos of the Trust reflect that. We see Toy Trust events not only as a chance to support worthy charities but at the same time to bring people from our business and the industry together with a common goal.

What inspires your company/team about our support for Whizz Kidz, our main charity partner?

Knowing such a worthy beneficiary is set to gain from the May Mayhem events really helps team members connect and want to be part of the fun. Most of us take simple things like walking, running and cycling for granted and given many of us are using movement as a means of fundraising, it seems only fitting for Whizz Kids to benefit.

What are the benefits to you as a company/team on taking part in Toy Trust event like May Mayhem?

May Mayhem allows our teams to come up with an event or activity that suits their ability and time available to take part. As you can see from the events Vivid/Goliath has planned, we have tried to make the events inclusive. The 10k/day will not only raise funds but will also promote healthy activity. We will be encouraging teams to take some time during their lunchbreak to get some of their steps in with colleagues.


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