Mayur joins Funrise from February 1st as marketing manager, Europe, and will be introducing himself to clients in Nuremberg.

Mayur Pattni joins the growing Funrise International team beginning February 1st, when he’ll be in attendance at Nuremberg Toy Fair. He joins Funrise with 15 years of experience in marketing and brand management and will be working alongside Annie Sullivan, general manager Northern Europe and Sebastien Cardi, general manager, Southern Europe to support the company’s growth in key territories.

Mayur’s previous experience includes the management of brands across a wide variety of categories including boys, girls, outdoor and plush for brands including TMNT, WWE and multiple Disney properties. Having recently served as marketing manager at Simba Smoby Toys UK, he oversaw toy fair exhibitions and was responsible for the implementation of key marketing tactics and strategy, including linear and digital campaigns and Smoby’s recent Premier League LED campaign.

“We’re thrilled to have Mayur join the Funrise team.” said Annie Sullivan, GM, Northern Europe. “His previous experience within the toy industry, and specific categories that are key to Funrise’s portfolio, will help provide a seamless transition within our organization. Funrise has some key brand and product launches for autumn/winter 2023, and we know Mayur will play an integral role in helping promote and market them.”

The Funrise portfolio consists of internal brands including BFF Bright Fairy Friends, Gazillion, Mighty Fleet, Fart Ninjas, Rainbow Butterfly Unicorn Kitty and more, as well as licensed properties from premier partners.

Mayur will oversee all aspects of marketing and PR for Funrise’s portfolio in all key European territories. Visitors to Nuremberg Toy Fair can view the Funrise range, and meet Mayur, in Hall 12.2, Booth P21.