NEWS

MCM Comic Con owner invests in Kidtropolis

Published on: 28th March 2017

Kidtropolis101MCM Central has taken a major stake in childrens consumer show Kidtropolis.

MCM is known for its Comic Con consumer shows and for being winner of the UK’s Best Consumer Show two years in a row at both the EN and AEO awards. MCM brings a team of marketeers and consumer focused events experts to Kidtropolis which will take place at ExCeL, London, in October half term.

Kidtropolis, a consumer event for children and families which celebrates brands through experiences, made its debut in October 2016. The event achieved over 18,500 visitors across three days and attracted over 59 million opportunities to see and hear the brand.

Tickets for the 2017 show will launch after Easter. Companies are being advised to secure their involvement throughout April and May in order to maximise their proposition. A line up of content, activities and talent will be announced in due course.

MCM Central CEO, Bryan Cooney commented: “We knew from just the concept that Simon & Gemma had a winner with Kidtropolis, the first show proved that there is a market for the unique offering for families and especially children age 3-12; a truly winning formula.”.

Kidtropolis managing director, Simon Pilling commented: “I am so thrilled to announce our partnership with MCM Central. A market leader in events and a team of consumer experts will really help to rocket the Kidtropolis brand. We can’t wait to reveal our plans for 2017’s show.”

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